Adam Jackson · Creative Executive · Brooklyn NY
01 The problem
Formats multiply, launches speed up, and AI tools land on the team with no plan for how to use them. The usual fixes are more headcount or more agency spend. Neither protects the work.
What I found at Verizon
built by hand for one offer in a major campaign: 6 online ad sizes, 8 paid social placements and about 20 custom high-impact units, each in 3 frames and 3 colorways.
Brief to market for online ads and paid social at Verizon, down from 3–4 weeks
From first idea to high-fidelity concepts in front of leadership with gen-AI workflows, down from 3 weeks
More acquisition online ads and paid social produced at Verizon, from one system
Work for and with Verizon, Apple, Samsung, Google, Microsoft, La Prairie, Marc Jacobs, Nike, NBCUniversal, Sprint, IHOP and Crystal Cruises
02 The approach
Build the system once
Templates, DCO and AI workflows take on the repetition, inside your brand rules.
Put people where it counts
Senior craft goes into the ideas, the masters and the final polish, where it changes the work.
Hand it over
Every build ends with documentation and training. Your team owns it when I step back.
03 Packages
Fixed scope, fixed price. Most clients start with the Audit.
01
Creative at Scale Audit
From $15K
2–3 weeks
Best for
Brand teams that know they need to change how they work, but not where to start.
What you get
Interviews, a map of how work moves from brief to live asset, a channel and tools review, and a prioritized 90-day roadmap.
Proof · Verizon · Creative automation
3–4 weeks → 3–4 days
Mapped how work moved, then rebuilt it as one system with 10× the output.
Read the case study →
02
AI Concepting Studio
From $30K
4–6 weeks
Best for
Teams that want faster, better concepts in front of leadership.
What you get
Figma Weave and Firefly workflows built on your brand system, a prompt and style library, guardrails, team training and a handoff to production.
3 weeks → 3 days
Proof · Verizon · Generative AI
From first idea to high-fidelity concepts in front of leadership. Case study coming soon.
03
Paid Social at Scale
From $40K
6–8 weeks
Best for
Brands running high-volume paid social across Meta, TikTok, YouTube, Pinterest and Snap.
What you get
A dynamic template library, paid social brand guidelines, DCO or Smartly-type setup, spec sheets and a QA process.
Proof · Verizon · Paid social
−42% cost of reach
From one UGC-style Pinterest video, made for how people actually use the platform.
Read the case study →
04
Fractional Head of Creative
From $14K a month
3-month minimum, about 2 days a week
Best for
Teams between leaders, or growing faster than they can hire.
What you get
The quality bar, team rituals and critique, agency management, hiring and onboarding.
Proof · Verizon · Device launches
109% of target
On the iPhone 15 launch, with a 20+ person team Apple called best in class.
Read the case study →
04 More proof
Samsung × Verizon
+221% conversion
A digital boutique that turned browsing into buying.
La Prairie
21 markets, 18 languages
A first global launch, and new-product sales up 28%.
NBCUniversal
6 platforms, 5 networks
One TV-on-demand product system across every screen.
Sprint · Droga5
One toolkit, every channel
A new brand purpose and design system across TV, social, digital, print and OOH.
05 How it works
No account managers and no junior handoffs. You work with me.
01
A 30-minute call
What your team is up against, and whether a package fits.
02
A one-page proposal
Usually three options: the Audit alone, the Audit plus one build, or a full program.
03
Kickoff
Fixed packages: 50% at the start, 50% on delivery. Monthly work is billed at the start of each month.
04
Handoff
Documentation and training, so the system keeps running without me.
06 Next step
Tell me what your team is up against. If a package fits, you’ll have a one-page proposal within a few days. If it doesn’t, I’ll tell you who might be a better fit.
Adam Jackson · Creative Executive · Brooklyn NY