Turning browsing into buying for Samsung at Verizon

+102.6%

increase in orders after launch

+221%

increase in conversion rate

−29%

bounce rate

The problem

Customers could not tell why one Samsung phone suited them better than another, so they browsed, compared and left.

Vision

Replace the product grid with a brand boutique. Storytelling first, then guided comparison, then a clear reason to buy.

The work

Video

Team and partners

Verizon digital creative team · Samsung brand team

Next study

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.