A brand refresh across every channel

A new brand purpose and toolkit across TV, social, digital, print and OOH

The problem

Sprint needed a new strategy and a path to grow its business in a crowded wireless market.

Vision

Start with purpose. A new brand purpose gave the refresh its reason to exist.
Rebuild the language and the toolkit. A new brand language and toolkit across TV, social, digital, print, OOH and internal communications.
Build for growth and loyalty. A fresh, distinctive communication system to win new subscribers and give existing customers a reason to stay.

The work

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.