Adam Jackson · Creative Executive · Brooklyn NY
← All case studies
Verizon · Creative Automation · 2019–2026
From weeks
to days.
One system turns a single approved idea into every social and display ad Verizon buys.
Role
Senior Creative Director
Team
Small core design team + partners
Scope
Paid social and online ads
9:16 Reels
300×600
160×600
3–4 days
Brief to market for online ads and paid social, down from 3–4 weeks.
10×
More online ads and paid social produced: about 1,000 to 10,000 assets a year.
80%
Of consumer merchandising on verizon.com now self-served by web operations.
01 The Problem
Every resize was
a new file.
“When I joined, everything the in-house team made was built by hand. There was no shared design system, so every page and every campaign started from zero.”
One Style ID by hand · one outline per file
9:16
300×600
160×600
300×250
970×250
728×90
320×50
7 sizes × 3 frames × 3 colorways = 63 files for one treatment of one offer.
02 The Idea
Design the system,
not the ad.
Lock the craft
Type, spacing, safe areas, logo and legal are set once.
Flex what changes
Offers, legal terms and video are the only dynamic layer.
Resolve every placement
Four masters cover the whole media plan.
03 Four Masters
Four masters.
Every placement.
Every other unit resolves from the nearest master, including custom high-impact formats.
9:16 Social
Stories, Reels and 4:5 in-feed
Pinterest, Reddit, YouTube Shorts
Snapchat, TikTok
Tall 300×600
160×600
Vertical high-impact
Square 300×250
Medium rectangle
Square high-impact
Wide 970×250
728×90 and 320×50
Wide high-impact
12 Style IDs × 3 colorways × 4 masters = 144 master ads per offer.
04 Colorways
Three colorways.
One switch.
Every frame is red or white. A colorway is just the mix, so a campaign recolors without breaking the brand.
F1 · Offer
F2 · Product
F3 · Highlight
Red + White
One white product or end frame.
All Red
Highlights in yellow.
All White
Highlights on a yellow bubble.
05 Channel Order
Same offer.
Different order.
A Style ID sets the sequence once. The system knows how each channel is watched.
Paid Social
Leads with the offer. Most people only see frame one.
F1 · Offer
F2 · Product
F3 · Highlight
Online Ads
Ends on the offer. The last frame rests on the page.
F2 · Product
F3 · Highlight
F1 · Offer
06 How It Runs
Brief in.
Every placement out.
A few designers own the system and the craft. Partners build and run it at scale.
01
Brief
Offer, audience and placements.
02
Template Library
12 Style IDs, 3 colorways, 4 masters.
Figma
03
Dynamic Layer
Offers, legal and video flex. Video DCO pioneered at Verizon.
Innovid
Smartly
04
In Market
Paid social and online ads, linked to verizon.com.
Adobe Experience Manager
WPP Production
05
Optimization
Runs dynamically after the opening frames.
07 Results
Faster, bigger,
still on brand.
Brief to Market, in Days
Before
3–4 weeks
After
3–4 days
0
7
14
21
28
Mother’s Day 2026: Monday brief, Wednesday in market.
Assets per Year
Before
~1,000
After
~10,000
0
5k
10k
Online ads and paid social.
80%
Of verizon.com merchandising now self-served by web operations.
$7.3M
Black Friday weekend accessories revenue, up 80% year over year.
50+
Holiday offers on rebuilt video DCO templates.
08 Team and Partners
A small team, orchestrating a big machine.
Small core design team
Verizon Front End Development
Innovid
Smartly
WPP Production
Adobe Experience Manager
Next study
Turning browsing into buying for Samsung at Verizon →
Three ways to work together.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team or mine.
Project creative direction
adam@jacksonmojo.com
LinkedIn →
Resume ↓
← All case studies
Verizon · Creative Automation · 2019–2026
From weeks
to days.
One system turns a single approved idea into every social and display ad Verizon buys.
Role
Senior Creative Director
Team
Small core design team + partners
Scope
Paid social and online ads
3–4 days
Brief to market for online ads and paid social, down from 3–4 weeks.
10×
More online ads and paid social produced: about 1,000 to 10,000 assets a year.
80%
Of consumer merchandising on verizon.com now self-served by web operations.
01 The Problem
Every resize was a new file.
“When I joined, everything the in-house team made was built by hand. There was no shared design system, so every page and every campaign started from zero.”
One Style ID by hand · one outline per file
9:16
300×600
160×600
300×250
970×250
728×90
320×50
7 sizes × 3 frames × 3 colorways = 63 files for one treatment of one offer.
02 The Idea
Design the system,
not the ad.
Lock the craft
Type, spacing, safe areas, logo and legal are set once.
Flex what changes
Offers, legal terms and video are the only dynamic layer.
Resolve every placement
Four masters cover the whole media plan.
03 Four Masters
Four masters. Every placement.
Every other unit resolves from the nearest master, including custom high-impact formats.
9:16 Social
Stories, Reels and 4:5 in-feed
Pinterest, Reddit, YouTube Shorts
Snapchat, TikTok
Tall 300×600
Square 300×250
Wide 970×250
728×90 and 320×50
Wide high-impact
12 Style IDs × 3 colorways × 4 masters = 144 master ads per offer.
04 Colorways
Three colorways. One switch.
Every frame is red or white. A colorway is just the mix, so a campaign recolors without breaking the brand.
Red + White
One white product or end frame.
All Red
Highlights in yellow.
All White
Highlights on a yellow bubble.
05 Channel Order
Same offer. Different order.
A Style ID sets the sequence once. The system knows how each channel is watched.
Paid Social
Leads with the offer. Most people only see frame one.
F1 · Offer
F2 · Product
F3 · Highlight
Online Ads
Ends on the offer. The last frame rests on the page.
F2 · Product
F3 · Highlight
F1 · Offer
06 How It Runs
Brief in. Every placement out.
A few designers own the system and the craft. Partners build and run it at scale.
01
Brief
Offer, audience and placements.
02
Template Library
12 Style IDs, 3 colorways, 4 masters.
Figma
03
Dynamic Layer
Offers, legal and video flex. Video DCO pioneered at Verizon.
Innovid
Smartly
04
In Market
Paid social and online ads, linked to verizon.com.
Adobe Experience Manager
WPP Production
05
Optimization
Runs dynamically after the opening frames.
07 Results
Faster, bigger, still on brand.
Brief to Market, in Days
Before
3–4 weeks
After
3–4 days
0
7
14
21
28
Mother’s Day 2026: Monday brief, Wednesday in market.
Assets per Year
Before
~1,000
After
~10,000
0
5k
10k
Online ads and paid social.
80%
Of verizon.com merchandising now self-served by web operations.
$7.3M
Black Friday weekend accessories revenue, up 80% year over year.
50+
Holiday offers on rebuilt video DCO templates.
08 Team and Partners
A small team, orchestrating a big machine.
Small core design team
Verizon Front End Development
Innovid
Smartly
WPP Production
Adobe Experience Manager
Next study
Turning browsing into buying for Samsung at Verizon →
Three ways to work
together.
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Build or fix a creative function: team design, creative automation, generative AI workflows.
Fractional and consulting
Project creative direction
Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.
adam@jacksonmojo.com
LinkedIn →
Resume ↓
Adam Jackson · Creative Executive · Brooklyn NY