Our task was to imagine a new brand ecosystem for Samsung at Verizon to encourage browsing, help customers understand why one Samsung phone is better for them than another, and give them a reason to buy.

Our solution. A digital boutique that combined rich storytelling, innovative browsing, and a clear proposition for the customer.

Results

+102.6 Increase in orders

+221 Conversion Rate

-26% Bounce Rate

Over the course of 5 years I led the device launches for the digital creative team at Verizon. This included working primarily with Apple, Samsung, Google and Microsoft. 

Our team was recognized as the lead partner for Apple to launch their new phones, our work was specifically identified as best-in-class by their global VP of Marketing and consistently drove growth of customer gross adds and site traffic as digital continued to increase share of overall consumer business growth

Verizon employees set out to volunteer 2.5 million hours by 2025. The problem was the volunteer platform employees would use to sign up to activities and track their progress was obsolete and unusable.

Our solution was to redesign it using state-of-the art design and interaction models to drive engagement and participation.

Results

30K+ unique visits in the first month- a 54% increase from YoY

26K+ hours in first month

89K unique visitors, averaging over 6 minutes on the volunteer portal each

Employees from 50 countries successfully logged hours

Verizon differentiates itself on 2 things. It’s network, and the services that rely on it’s high speed data and reliability. Which is why it’s so important for Verizon to partner with the right entertainment brands.

Through working with brands like Disney, AMC, Google, and Apple - we drove consideration of the network and new accounts, while elevating Verizon’s position as the network that delivers the best entertainment and gaming experience for wireless and Fios customers.

We came to give Sprint a new strategy and a path to build their business in a competitive market. As part of the new major brand refresh we gave it a brand purpose, and we completely revamped the brand language and toolkit across the entire integrated brand ecosystem including TV, Social, Digital, Print, OOH and internal communications.

With the launch of the new brand refresh we were able to elevate the brand and create a communication system that was fresh and unique to support Sprint’s ambition to increase new subscribers and give their existing customers a reason to want to stay.

We partnered with Comedy Central to envision a new digital platform for the Brand. The first-ever suite of Comedy Central network brand mobile apps and a new responsive website focused on delivering an equal dose of the irreverent Comedy Central brand with content from the outrageous shows fans love. We recognized the millennial male audience video consumption habits are as varied as their favorites shows so we created a seamless experience for them to watch full episodes and dive into exclusive content wherever and whenever they need their fix.

This engagement demanded we dive deep into every aspect of the user experience. This meant exploring complex motion-tests, rich interactive modules and thinking through every aspect of a rich and flexible brand and content management system designed to keep the experience as fresh as the Comedy Central shows.

 iOS: Smartphone and Tablet Apps

 Android: Smartphone and Tablet Apps

 Web: Responsive Web Site

A Canadian launch of Nike's Winter Running apparel and footwear. This project included an experience based on choose-you-own-adventure style interactive journey through Canada's harsh winter running conditions. The user could learn about the entire product line-up via rolling over hotspots of leading Canadian distance-runners and seeing photography shot in R/GA's digital studio. The entire project from concept to completion was executed in under 4 weeks, which included a series of photo-shoots in the mountains of Alberta, and Vancouver.

La Prairie needed to start a conversation with their customers. For 30 years they had successfully launched skincare innovation after skincare innovation. Like many CPG companies, with every new product launch they would see a sales lift and then a valley when they had nothing to say between the release of each new innovation.

Enter La Prairie Rare. A content strategy for a global luxury skincare brand realized through a branded hub on laprairie.com, a robust social media program and eCRM. La Prairie Rare is an engaging content platform that lives within laprairie.com and is promoted via e-communication and social media. It has its own rich editorial identity and encompasses la prairie’s core brand content categories.

For the inaugural launch we went to Nice France to capture the essence of luxury, spa and refined living.

This was a massive multi-channel product program for NBC Universal to deliver TV on-demand across Apple TV, Roku, Android phones, tablets and TVs and Apple phones and tablets. We created a common set of features all of the different platforms share as a foundation for the experience, driven by an uncompromising vision of removing all barriers to long-form content consumption.

The result: Content-driven TV Network products that immerse the consumer in a frictionless digital ecosystem that enable long-form watching whenever and wherever they choose their favorite shows.

IHOP had lost their way. In an attempt to connect with Millennials their brand language had completely veered away from the fun and light-hearted personality that made them so appealing.

Combined with a new TV brand campaign we helped them reconnect with their roots and brought back the fun with a bright and whimsical brand language.

Crystal Cruises had a problem. Their digital experience was no match for the elevated experience of their luxury travel expeditions.

What they needed was a partner that could bring the same level of attention to detail for their guests to learn about Crystal Cruises excursions, as they deliver once their travelers are on board.

The experience encompassed a rich brand story, an elegant interface for guests to explore their dream vacation, and a simple yet sophisticated booking process that allows Crystal Cruises explorers to define every moment of their  luxury travel experience.

National Geographic has been a staple of American culture for over 100 years. The National Geographic TV Channel has become a barometer of American consciousness and through the distribution of it’s content, a premier social TV brand. Our vision was to create a responsive digital web experience for the producers to blend community interaction, Nat Geo’s premier programming and social engagement seamlessly with a suite of flexible templates as robust as the Nat Geo channel itself. Our templates were the basis for both the National Geographic Channel and Nat Geo WILD

United Technologies had a problem. Their leadership team was beginning to become concerned at their ability to innovate and attract talent against the likes of Tesla, Google and Amazon in an environment that prized efficiency and perfection over innovation and collaboration.

The answer. A new campaign and branding system targeted specifically at the employees of the core United Technologies businesses: Otis, United Aerospace Technologies, Pratt & Whitney and Carrier.

We introduced a new employee experience campaign, branding system, suite of digital tools and experiences for the employees of the engineering conglomerate to incite collaboration, innovation and the bravery to take calculated risks.

UNiDAYS needed to increase conversions to meet their annual business goals.

We envisioned a holiday campaign in three phases that offered our partners incredible ROI and customer engagement while also providing a meaningful response to the stress our members experience during the holidays.

Our campaign, “Take a Holiday From Adulting”, was an ironic play to the real reason the Gen Z audience looks forward to going home. The pampering of course.

The campaign blew past the targeted metrics after Black Friday and the best performing Instagram Story ad outperformed the industry standard online advertising CTRs by 24,000%

For La Prairie’s first-ever global product launch we conceived and executed a digital campaign to support their latest innovation – The Swiss Ice Crystal Collection. Released in 21 markets and 18 languages this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection; a quest to the top of the Swiss Alps where time stands still and 3 natural phenomena hold the secrets to timeless beauty.

We supported the campaign across social, email, online ads including rich media and video executions, a rich HTML 5 campaign experience with embedded background video, and on-site promotional placements.

This campaign garnered online ad click-through rates 3X the industry average, a 176% growth in Facebook fans and is associated with a whopping 28% increase in new product sales.

When Marc Jacobs Fragrances hired us to launch the new fragrance Honey, we knew we had to make a big impact with his young, tech-savvy fans. Our solution? A geo-social campaign that felt fresh, but still leveraged existing behavior. By snapping a pic, tagging the location, and sharing it on Instagram & Twitter, girls were invited to share their favorite “Honey-spots”—places that boosted their mood and brightened their day. To set the right tone, we seeded #MJHONEYSPOTS around the globe—from Marc Jacobs’ personal favorites to retails stores where fans could buy the fragrance.

A brand-new way to discover beauty that’s never been more entertaining, an eye-catching, irresistibly immersive iPad app brings a fresh shopping experience to Beauty.com’s fast-growing audience of beauty lovers. Users discover and explore products, exclusive tips and picks from industry trend-setters and behind-the-scenes content from Fashion Week — all made more playful and inviting with groundbreaking new iOS 6 capabilities.

Nokia was launching a new music service to compete with the Apple iTunes store in Europe, and we were given the opportunity to create a brand awareness campaign to support it. They decided to launch a print and web campaign to target the younger influencer demographic. Stylized photos from their archive and witty one-liners were used to let them know: Nokia Music has arrived.

As part of the Global redesign for Sharp Aquos our team in collaboration with Wieden & Kennedy and Washington Square Films commissioned 2 documentary series of visionaries who shared the Aquos philosophy of “More to See”. Peter Smith, (the principal investigator of the 2007 Mars mission), and Michel Gondry, (innovative film-maker and visionary). Here are the documentaries.