Brand Strategy, Digital Design & Campaigns

Adam’s experience at agencies like HAVAS, R/GA and Droga5 helped him hone his creative and design craft, while he developed his strategy and leadership skills founding and leading the New York City creative team at Isobar for 5 years, then expanding his brand-side business acumen as Senior Creative Director, Design at Verizon for another 5 years.

A hands on, lead by example, seasoned creative leader who brings a results-oriented point-of-view, without compromising creativity or quality. Adam’s background of 20+ years in digital design, brand design, and advertising, mean he can offer brands a holistic creative perspective across the entire customer journey using storytelling and systematic design thinking to craft immersive experiences at scale that deliver solid ROI.

Adam moved to New York City, March 12th, 2000– the day after the beginning of the Dotcom crash. He is a Canadian- born US citizen, and naturalized New Yorker. He lives in Brooklyn with his amazing wife, kid, and super pooch, Taco the bat-pig.

History

Verizon 2019 – Present
Senior Creative Director, Design

Verizon digital brand experience on the consumer website, and digital advertising, (including paid social, dynamic creative optimization and custom experiences).

· Consumer Wireless, Home Internet, Brand, and Corporate Social Responsibility
· Lead 2 creative teams (20+ designers and copywriters)
· Digital master brand guidelines

PROJECTS
· All Consumer device launches (Apple, Samsung, Google, Microsoft)
· Network Brand campaigns including 5G Nationwide and myPlan Launch
· Launched Citizen Verizon Volunteers Corporate Platform
· Super Bowl LV Fortnite Activation

Jacksonmojo 2018 – 2019
Brand & Product Design Director

PROJECTS · Crystal Cruises Redesign · UNiDAYS Holiday ’18 Campaign · OnePlus Brand Strategy · Novartis Unbranded Website & Campaign

Droga5 2016 – 2018
Brand Design Director New business, integrated branding, digital and retail brand experiences.

· T-Mobile Tuesdays customer appreciation program launch · Brand design refresh for Sprint · Brand experience innovation for Under Armour at DSG · IHOP new business win and brand refresh · Brand innovation for ESPN

ACCOUNTS T-Mobile, Under Armour, Sprint, ESPN

Isobar 2010 – 2016
Creative Director Led the New York City creative team to create innovative multi-platform digital products and campaigns.

· Grew team to 25 art directors, designers and writers · Added copywriting, content strategy and motion design · 20+ industry awards · Managed creative thread of $10+ million annual revenue

ACCOUNTS NBC Universal, National Geographic Channel, La Prairie Global, Comedy Central, Marc Jacobs Fragrance Global AOR, Radio City Christmas Spectacular, Daily Candy, MSG, Air Guard, Beauty.com, Bloomberg, AVIS, Healthways

SECONDARY RESPONSIBILITIES · General creative direction · New business · Resource allocation and staffing · Hiring and recruiting. · Career coaching and mentorship

Victoria’s Secret 2008 – 2010
Senior Art Director Responsibilities included the Fashion Show, megabrand (Store/Catalogue/Online) launches, Seasonal concepting and eCommerce enhancements, and special projects.

PROJECTS Victoria’s Secret Fashion Show, Holiday Campaign, Perfect One Launch, Body By Victoria Launch, Miraculous Launch, Swim Bikini Mixer, Swim ‘10, Victoria’s Secret iPhone App, Jeans Boutique

Publicis Modem 2007 – 2008
Associate Creative Director A key player in the LG global AOR account win and Co-Creative Director for the Heineken US digital account. Created film and immersive digital campaign to launch the LG Steam Washer in Europe. Launched the Heineken Beertender with the legendary Beermaster and a slick CGI video series.

R/GA 2005 – 2007
Art Director Mastered systemic design and creative development for video production. Creative lead for Sharp AQUOS global, Purina, Alcatel-Lucent, S&P. Collaborator on Nike, Nokia, Johnson & Johnson, Lowe's home improvement, L'Oreal Paris.

PROJECTS Sharp Aquos Global Redesign (X2), Nike Winter Running Launch, Fancy Feast Rebrand campaign & Redesign, Nokia Music Europe Launch

HAVAS 2001 – 2005
Senior Art Director The Volvo years. Started as a freelance contract in Amsterdam, turned into a 4-year journey. Two generations of Volvo global redesigns and all digital marketing for the US as Senior Art Director. I also collaborated occasionally on Intel and New Balance.

PROJECTS Volvo Cars Global Redesign (X2), All-New S40 Launch, XC90 V8 Launch, Intel Unwired Campaign, New Balance N is for Fit CampaIgn

Contact 

917 756 2301
adam@jacksonmojo.com
Brooklyn NY

Core Services

Brand Strategy, Creative Direction, Design Leadership, Product Design, Planning & Scoping, Digital and Brand Innovation, Digital Campaigns, Brand Design, Experience Design, eCommerce, Content Creation, Content Strategy, eCRM, Dynamic Creative Optimization

Highlights

2023 Verizon myPlan Launch

2022 Citizen Verizon Volunteers

2021 Super Bowl LV + Fortnite

2018 Crystal Cruises Redesign

2017 Sprint Brand Refresh

2016 T-Mobile Tuesdays

2015 NBC Universal Steaming

2014 Comedy Central Digital Platform

2014 La Prairie Cellular Swiss Ice

2013 Marc Jacobs Fragrance Honey

2012 MSG Network Redesign

2012 Air National Guard Redesign

Recognition

Awards
Webbys, OMMA, Web Marketing Awards, The One Show, W3, MSN Awards, Horizon Interactive Awards 

Industry Coverage
Creative Review, Fast Company,
Shoot Magazine, Luxury Daily, Le Book

Clients

Verizon, Crystal Cruises, ESPN, Under Armour, Sprint, T-Mobile, NBC Universal, National Geographic, La Prairie, Comedy Central, Marc Jacobs, United Technologies, Radio City Christmas Spectacular, Novartis, MSG Network, Air Guard, Beauty.com, Bloomberg, AVIS, Healthways, Nissan Infiniti, Victoria’s Secret, LG, Heineken, Sharp, Nike, L’Oreal Paris, Johnson & Johnson, Volvo, Alcatel-Lucent, Nokia, New Balance, Intel, IBM, Lowe’s Home Improvement, Monster.com, Coca-Cola, Ameritrade

Education

Centennial College
Creative Advertising