T-Mobile was launching it’s very own customer appreciation program, dubbed “T-Mobile Tuesdays”.
To introduce the program we used the hashtag #GetThanked to harness the excitement of the brand’s fans, and DJ Khaled was enlisted to bring his very own signature attitude and vocabulary to the campaign.
T-Mobile customers were encouraged to download the special mobile app to receive free stuff every Tuesday. Free stuff like VOD movies, Dairy Queen Frostys, even a medium size pizza from Dominos Pizza that was so popular they ran out of pizza that Tuesday!