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The reindeer that saved Christmas
The reindeer that saved Christmas
4 days
4 days
That’s how long it took to concept and sell a new idea after the hero promo changed. Concepting used to take about 2 weeks.
That’s how long it took to concept and sell a new idea after the hero promo changed. Concepting used to take about 2 weeks.
0 revisions
0 revisions
Legal and brand signed off on the first edit we shared with partners.
Legal and brand signed off on the first edit we shared with partners.
1 month
1 month
That’s all the time we had from bringing the campaign in-house to the first work in market in early November.
That’s all the time we had from bringing the campaign in-house to the first work in market in early November.
My role
My role
Senior Creative Director · Led the creative, built the gen-AI concepting workflow and taught it to the team
The problem
The problem
The problem
Verizon brought the holiday campaign in-house on a tight timeline, with two flights and seven messaging streams across web, social and display. Then the hero promo changed, and the creative we’d built no longer fit. The usual way to get a new idea made would be to sketch it, brief a CGI production house and work through approvals. We went from the idea straight to finished characters in Figma Weave, built by my team.
Verizon brought the holiday campaign in-house on a tight timeline, with two flights and seven messaging streams across web, social and display. Then the hero promo changed, and the creative we’d built no longer fit. The usual way to get a new idea made would be to sketch it, brief a CGI production house and work through approvals. We went from the idea straight to finished characters in Figma Weave, built by my team.
Vision
Vision
Vision
Lead by making.I built the first frames myself. That set the bar.
Start with an idea for a holiday action movie.Unwrap movie magic is a play on the home theater system Verizon offers new Fios customers. It’s built on an imagined action movie: a reindeer racing to escape a giant snowball that bursts out of the TV.
Give leadership something to buy.Leadership saw the idea at full fidelity from the first round, so the conversation stayed on the idea instead of what it might look like.
Teach the workflow on live work.I worked through each step with the team on the real campaign: how to direct an image, how to judge it, and when to push for something better.
Lead by making.I built the first frames myself. That set the bar.
Start with an idea for a holiday action movie.Unwrap movie magic is a play on the home theater system Verizon offers new Fios customers. It’s built on an imagined action movie: a reindeer racing to escape a giant snowball that bursts out of the TV.
Give leadership something to buy.Leadership saw the idea at full fidelity from the first round, so the conversation stayed on the idea instead of what it might look like.
Teach the workflow on live work.I worked through each step with the team on the real campaign: how to direct an image, how to judge it, and when to push for something better.
Lead by making.I built the first frames myself. That set the bar.
Start with an idea for a holiday action movie.Unwrap movie magic is a play on the home theater system Verizon offers new Fios customers. It’s built on an imagined action movie: a reindeer racing to escape a giant snowball that bursts out of the TV.
Give leadership something to buy.Leadership saw the idea at full fidelity from the first round, so the conversation stayed on the idea instead of what it might look like.
Teach the workflow on live work.I worked through each step with the team on the real campaign: how to direct an image, how to judge it, and when to push for something better.
The idea
Unwrap movie magic.
Unwrap movie magic.
“
Adam is great to work with on this AI work because the frames he gives us are all premium.”
Joseph DiMaio, Director, Verizon Content Studio
“
Adam is great to work with on this AI work because the frames he gives us are all premium.”
Joseph DiMaio, Director, Verizon Content Studio
Inside Figma Weave
Inside Figma Weave
Inside Figma Weave
A snapshot of the Figma Weave workflow behind the reindeer.
The work
The work
The reindeer carries the entertainment message. Verizon Home Internet, Holiday 2026.
The elves on the sofa carry the Fios Whole-Home Wi-Fi message, here as a Facebook and Instagram carousel.
Team and partners
Team and partners
Team and partners
Verizon digital creative team · Verizon Content Studio · CRM agency · Hispanic agency · Figma Weave · Nano Banana 2 · Adobe Photoshop · Topaz
Verizon digital creative team · Verizon Content Studio · CRM agency · Hispanic agency · Figma Weave · Nano Banana 2 · Adobe Photoshop · Topaz
Next study
Next study
Next study
Next step
Start with a
30-minute call
Hiring a creative leader, or need one for a project? I’m open to full-time leadership roles in New York, fractional work and fixed-scope consulting. Tell me what your team is up against.
Next step
Start with a
30-minute call
Hiring a creative leader, or need one for a project? I’m open to full-time leadership roles in New York, fractional work and fixed-scope consulting. Tell me what your team is up against.
Adam Jackson · Creative Executive · Brooklyn NY