Launching the world's best phones on America's network

Lead partner

for Apple's iPhone launches; Apple's global VP of Marketing called the work best-in-class

50+

device launches across Apple, Samsung, Google and Microsoft

109%

of target for the iPhone 15 launch, with 52K gross adds

The problem

Every flagship phone launch put Verizon's digital experience next to Apple, Samsung and Google's own, on a fixed date, with no room to miss.

Vision

Treat launches as a system. One playbook, shared templates and a standing review rhythm with each partner.
Build direct partner relationships. Approvals with partner marketing teams moved in days, not weeks.
Staff for the calendar. The team ran 8–10 launches a year without burning out the core group.

The work

Team and partners

20+ designers and copywriters · Apple, Samsung, Google and Microsoft marketing teams

Next study

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.