This initiative was created for the holiday ’09 campaign: One Gift, a Thousand Fantasies. We supported this with a wide array of rich media and standard ad units driving to rich-media web and mobile-web experiences. The destinations existed on the web, Facebook, and mobile. The content was divided into 3 sections where the user could learn about marquis products for the season, play with a fun interactive quiz to learn which Fantasy they were, and find hot gift items based on their personality. The most innovative element of the experience was a mobile component where she could create a gift list from the rich-media web site and share it with mobile devices via a mobile site re-direct. Her partner could take the list with him on his mobile phone when he was in-store.