Launching the world’s best phones on America’s best network

Best in class

Apple’s VP of Marketing Communications called our launch work best in class

50+

device launches across Apple, Samsung, Google and Microsoft

109%

of target for the iPhone 15 launch, with 52K gross adds

My role

Senior Creative Director · Led launch creative and partner approvals with a 20+ person team

The problem

Every flagship phone launch put Verizon’s digital experience side by side with Apple’s, Samsung’s and Google’s own, on a fixed date, with no room to miss.

Vision

Treat launches as a system.I built one launch playbook, shared templates and a standing review rhythm with each partner, so every launch started from proven work instead of a blank page.
Build direct partner relationships.I worked directly with the Apple, Samsung, Google and Microsoft marketing teams. Approvals moved in days, not weeks, and partner teams credited my patience, communication and leadership in organizing and articulating what our content strategy needed.
Staff for the calendar.My team ran 8–10 launches a year without burning out the core group.
Carry the launch into the sale.The same system powered Red Hot Deal Days: phone add-to-carts up 20% and shopper visits up 15% against projections, cost per shopper visit 13% better than benchmark, and an 8% lift in gross adds.

Treat launches as a system.I built one launch playbook, shared templates and a standing review rhythm with each partner, so every launch started from proven work instead of a blank page.
Build direct partner relationships.I worked directly with the Apple, Samsung, Google and Microsoft marketing teams. Approvals moved in days, not weeks, and partner teams credited my patience, communication and leadership in organizing and articulating what our content strategy needed.
Staff for the calendar.My team ran 8–10 launches a year without burning out the core group.
Carry the launch into the sale.The same system powered Red Hot Deal Days: phone add-to-carts up 20% and shopper visits up 15% against projections, cost per shopper visit 13% better than benchmark, and an 8% lift in gross adds.

Treat launches as a system.I built one launch playbook, shared templates and a standing review rhythm with each partner, so every launch started from proven work instead of a blank page.
Build direct partner relationships.I worked directly with the Apple, Samsung, Google and Microsoft marketing teams. Approvals moved in days, not weeks, and partner teams credited my patience, communication and leadership in organizing and articulating what our content strategy needed.
Staff for the calendar.My team ran 8–10 launches a year without burning out the core group.
Carry the launch into the sale.The same system powered Red Hot Deal Days: phone add-to-carts up 20% and shopper visits up 15% against projections, cost per shopper visit 13% better than benchmark, and an 8% lift in gross adds.

“

A huge thank you for the amazing job you did today. It’s a great success, and all of Apple is behind me to say a huge thank you.”

Maylis, Partner Marketing, Apple

“

A huge thank you for the amazing job you did today. It’s a great success, and all of Apple is behind me to say a huge thank you.”

Maylis, Partner Marketing, Apple

The work

Team and partners

20+ designers and copywriters · Apple, Samsung, Google and Microsoft marketing teams

Next study

Building Verizon’s paid social from the ground up →

Three ways to work together

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.

adam@jacksonmojo.com

LinkedIn →

Resume ↓