United Technologies had a problem. Their leadership team was beginning to become concerned at their ability to innovate and attract talent against the likes of Tesla, Google and Amazon in an environment that prized efficiency and perfection over innovation and collaboration.
The answer. A new campaign and branding system targeted specifically at the employees of the core United Technologies businesses: Otis, United Aerospace Technologies, Pratt & Whitney and Carrier.
We introduced a new employee experience campaign, branding system, suite of digital tools and experiences for the employees of the engineering conglomerate to incite collaboration, innovation and the bravery to take calculated risks.