A brand refresh across every channel

A new brand purpose and toolkit across TV, social, digital, print and OOH

My role

Brand Design Director, Droga5 · Directed integrated brand design for the repositioning

The problem

Sprint needed a new strategy and a path to grow its business in a crowded wireless market.

Vision

Start with purpose.A new brand purpose gave the refresh its reason to exist.
Rebuild the language and the toolkit.A new brand language and toolkit across TV, social, digital, print, OOH and internal communications.
Build for growth and loyalty.A fresh, distinctive communication system to win new subscribers and give existing customers a reason to stay.

Start with purpose.A new brand purpose gave the refresh its reason to exist.
Rebuild the language and the toolkit.A new brand language and toolkit across TV, social, digital, print, OOH and internal communications.
Build for growth and loyalty.A fresh, distinctive communication system to win new subscribers and give existing customers a reason to stay.

Start with purpose.A new brand purpose gave the refresh its reason to exist.
Rebuild the language and the toolkit.A new brand language and toolkit across TV, social, digital, print, OOH and internal communications.
Build for growth and loyalty.A fresh, distinctive communication system to win new subscribers and give existing customers a reason to stay.

The work

Next study

Three ways to work together

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.