Adam Jackson · Creative Executive · Brooklyn NY
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← All case studies
Turning browsing into buying for Samsung at Verizon
Turning browsing into buying for Samsung at Verizon
+102.6%
+102.6%
increase in orders after launch
increase in orders after launch
+221%
+221%
increase in conversion rate
increase in conversion rate
+32.4%
+32.4%
SEO traffic increase after launch, with no paid media
SEO traffic increase after launch, with no paid media
My role
My role
Senior Creative Director · Led creative and design for the boutique
The problem
The problem
The problem
Customers could not tell why one Samsung phone suited them better than another, so they browsed, compared and left.
Customers could not tell why one Samsung phone suited them better than another, so they browsed, compared and left.
Vision
Vision
Vision
Replace the product grid with a brand boutique.We took a dry, forgotten category page and made it a Samsung destination: storytelling first, then guided comparison, then a clear reason to buy.
Organize it the way people shop.One sub-navigation covered the Z, Note, S and A series, the wider Galaxy family and a side-by-side compare, so customers could find the phone that suited them.
Lead with what the phone lets you do.Each series opened on everyday moments like shooting, gaming and staying connected, then backed them up with the specs.
Make the network part of the reason to buy.Verizon 5G sat alongside every device, so the boutique sold a better phone on a better network.
Replace the product grid with a brand boutique.We took a dry, forgotten category page and made it a Samsung destination: storytelling first, then guided comparison, then a clear reason to buy.
Organize it the way people shop.One sub-navigation covered the Z, Note, S and A series, the wider Galaxy family and a side-by-side compare, so customers could find the phone that suited them.
Lead with what the phone lets you do.Each series opened on everyday moments like shooting, gaming and staying connected, then backed them up with the specs.
Make the network part of the reason to buy.Verizon 5G sat alongside every device, so the boutique sold a better phone on a better network.
Replace the product grid with a brand boutique.We took a dry, forgotten category page and made it a Samsung destination: storytelling first, then guided comparison, then a clear reason to buy.
Organize it the way people shop.One sub-navigation covered the Z, Note, S and A series, the wider Galaxy family and a side-by-side compare, so customers could find the phone that suited them.
Lead with what the phone lets you do.Each series opened on everyday moments like shooting, gaming and staying connected, then backed them up with the specs.
Make the network part of the reason to buy.Verizon 5G sat alongside every device, so the boutique sold a better phone on a better network.
“
I love this.”
Head of Digital, Samsung
“
I love this.”
Head of Digital, Samsung
The work
The work
The work
The boutique, carried across every Samsung phone, wearable and accessory page.
The boutique, carried across every Samsung phone, wearable and accessory page.
Stories first: what the camera lets you do, not what it measures.
Stories first: what the camera lets you do, not what it measures.
Features explained through everyday moments.
Features explained through everyday moments.
5G gaming, sold through the experience.
5G gaming, sold through the experience.
Video
Video
Video
Team and partners
Team and partners
Team and partners
Verizon digital creative team · Samsung brand team
Verizon digital creative team · Samsung brand team
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Adam Jackson · Creative Executive · Brooklyn NY