A Canadian launch of Nike's Winter Running apparel and footwear. This project included an experience based on choose-you-own-adventure style interactive journey through Canada's harsh winter running conditions. The user could learn about the entire product line-up via rolling over hotspots of leading Canadian distance-runners and seeing photography shot in R/GA's digital studio. The entire project from concept to completion was executed in under 4 weeks, which included a series of photo-shoots in the mountains of Alberta, and Vancouver.