Adam Jackson · Creative Executive · Brooklyn NY
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← All case studies
A winter running launch, concept to completion in four weeks
A winter running launch, concept to completion in four weeks
A choose-your-own-adventure journey through Canada’s winter running conditions, with hotspots on leading Canadian distance runners revealing the full apparel and footwear line.
A choose-your-own-adventure journey through Canada’s winter running conditions, with hotspots on leading Canadian distance runners revealing the full apparel and footwear line.
My role
My role
Art Director, R/GA
The problem
The problem
The problem
Nike needed to launch its Winter Running apparel and footwear in Canada, where runners face some of the harshest conditions anywhere.
Nike needed to launch its Winter Running apparel and footwear in Canada, where runners face some of the harshest conditions anywhere.
Vision
Vision
Vision
Make it a journey.A choose-your-own-adventure through Canada’s winter running conditions.
Let the runners show the product.Hotspots on leading Canadian distance runners revealed the full line-up, shot in R/GA’s digital studio.
Move fast.Concept to completion in under four weeks, including photo shoots in the mountains of Alberta and in Vancouver.
Make it a journey.A choose-your-own-adventure through Canada’s winter running conditions.
Let the runners show the product.Hotspots on leading Canadian distance runners revealed the full line-up, shot in R/GA’s digital studio.
Move fast.Concept to completion in under four weeks, including photo shoots in the mountains of Alberta and in Vancouver.
Make it a journey.A choose-your-own-adventure through Canada’s winter running conditions.
Let the runners show the product.Hotspots on leading Canadian distance runners revealed the full line-up, shot in R/GA’s digital studio.
Move fast.Concept to completion in under four weeks, including photo shoots in the mountains of Alberta and in Vancouver.
The work
The work
The work
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Adam Jackson · Creative Executive · Brooklyn NY