This was a massive multi-channel product program for NBC Universal to deliver TV on-demand across Apple TV, Roku, Android phones, tablets and TVs and Apple phones and tablets. We created a common set of features all of the different platforms share as a foundation for the experience, driven by an uncompromising vision of removing all barriers to long-form content consumption.
The result: Content-driven TV Network products that immerse the consumer in a frictionless digital ecosystem that enable long-form watching whenever and wherever they choose their favorite shows.
