Adam Jackson · Creative Executive · Brooklyn NY
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← All case studies
A first global launch in 21 markets and 18 languages
A first global launch in 21 markets and 18 languages
3×
3×
online ad click-through rate versus industry average
online ad click-through rate versus industry average
+176%
+176%
growth in Facebook fans
growth in Facebook fans
+28%
+28%
increase in new-product sales
increase in new-product sales
My role
My role
Global Creative Director, Isobar · Led global creative for the launch
The problem
The problem
The problem
La Prairie had never launched a product globally at once. The Swiss Ice Crystal Collection needed one story that worked in every market.
La Prairie had never launched a product globally at once. The Swiss Ice Crystal Collection needed one story that worked in every market.
Vision
Vision
Vision
Build the campaign on one idea.A quest to the top of the Swiss Alps, where three natural phenomena hold the secret to timeless beauty.
Carry it across every channel.Four stylized social films, then email, rich media, video and an HTML5 campaign experience.
Build the campaign on one idea.A quest to the top of the Swiss Alps, where three natural phenomena hold the secret to timeless beauty.
Carry it across every channel.Four stylized social films, then email, rich media, video and an HTML5 campaign experience.
Build the campaign on one idea.A quest to the top of the Swiss Alps, where three natural phenomena hold the secret to timeless beauty.
Carry it across every channel.Four stylized social films, then email, rich media, video and an HTML5 campaign experience.
The work
The work
The work
Social films and posts built anticipation before launch.
Social films and posts built anticipation before launch.
The HTML5 campaign experience: a quest under the ice.
The HTML5 campaign experience: a quest under the ice.
Online ads, including rich media, carried the story.
Online ads, including rich media, carried the story.
Email and on-site placements across 21 markets.
Email and on-site placements across 21 markets.
Team and partners
Team and partners
Team and partners
La Prairie global marketing
La Prairie global marketing
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Adam Jackson · Creative Executive · Brooklyn NY