For La Prairie’s first-ever global product launch we conceived and executed a digital campaign to support their latest innovation – The Swiss Ice Crystal Collection. Released in 21 markets and 18 languages this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection; a quest to the top of the Swiss Alps where time stands still and 3 natural phenomena hold the secrets to timeless beauty.
We supported the campaign across social, email, online ads including rich media and video executions, a rich HTML 5 campaign experience with embedded background video, and on-site promotional placements.
This campaign garnered online ad click-through rates 3X the industry average, a 176% growth in Facebook fans and is associated with a whopping 28% increase in new product sales.
