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Bringing the fun back to the brand
Bringing the fun back to the brand
Bringing the fun back to the brand
A bright, whimsical brand language alongside a new TV campaign
A bright, whimsical brand language alongside a new TV campaign
My role
My role
Brand Design Director, Droga5
The problem
The problem
The problem
Chasing millennials, IHOP had lost the goofy, warm personality and pile-it-high, have-it-your-way menu people loved. The refresh brought IHOP back home: the pancake house everyone grew up with, where breakfast for dinner is always on the table.
Chasing millennials, IHOP had lost the goofy, warm personality and pile-it-high, have-it-your-way menu people loved. The refresh brought IHOP back home: the pancake house everyone grew up with, where breakfast for dinner is always on the table.
Vision
Vision
Vision
Win it with design.Led design for the new business pitch, then the brand evolution that followed.
Bring the fun back.A bright, whimsical brand language launched alongside a new TV campaign, reconnecting IHOP with its roots.
Win it with design.Led design for the new business pitch, then the brand evolution that followed.
Bring the fun back.A bright, whimsical brand language launched alongside a new TV campaign, reconnecting IHOP with its roots.
Win it with design.Led design for the new business pitch, then the brand evolution that followed.
Bring the fun back.A bright, whimsical brand language launched alongside a new TV campaign, reconnecting IHOP with its roots.
The work
The work
The work
Next step
Start with a
30-minute call
Hiring a creative leader, or need one for a project? I’m open to full-time leadership roles in New York, fractional work and fixed-scope consulting. Tell me what your team is up against.
Next step
Start with a
30-minute call
Hiring a creative leader, or need one for a project? I’m open to full-time leadership roles in New York, fractional work and fixed-scope consulting. Tell me what your team is up against.
Adam Jackson · Creative Executive · Brooklyn NY