Adam Jackson · Creative Executive · Brooklyn NY
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← All case studies
The network’s first suite of apps
The network’s first suite of apps
A branded streaming experience that brought fans closer to the comedians and their shows
A branded streaming experience that brought fans closer to the comedians and their shows
My role
My role
Creative Director, Isobar · Led creative for the apps and responsive website
The problem
The problem
The problem
Comedy Central needed its first suite of apps and a new website, for streaming shows directly and promoting them, across web, tablet and mobile. A neutral on-demand player wouldn’t do: it had to feel unmistakably like Comedy Central.
Comedy Central needed its first suite of apps and a new website, for streaming shows directly and promoting them, across web, tablet and mobile. A neutral on-demand player wouldn’t do: it had to feel unmistakably like Comedy Central.
Vision
Vision
Vision
Brand first, not just a player.Every interaction was designed to bring fans closer to the brand, the comedians and their shows.
Stream and promote in one place.Full episodes sit alongside exclusive content and show promotion, so watching leads to discovering.
One experience across web, tablet and mobile.iOS and Android apps for phone and tablet, plus a new responsive website.
Keep it as fresh as the shows.Motion tests, rich interactive modules and a flexible content management system let editors keep the experience current.
Brand first, not just a player.Every interaction was designed to bring fans closer to the brand, the comedians and their shows.
Stream and promote in one place.Full episodes sit alongside exclusive content and show promotion, so watching leads to discovering.
One experience across web, tablet and mobile.iOS and Android apps for phone and tablet, plus a new responsive website.
Keep it as fresh as the shows.Motion tests, rich interactive modules and a flexible content management system let editors keep the experience current.
Brand first, not just a player.Every interaction was designed to bring fans closer to the brand, the comedians and their shows.
Stream and promote in one place.Full episodes sit alongside exclusive content and show promotion, so watching leads to discovering.
One experience across web, tablet and mobile.iOS and Android apps for phone and tablet, plus a new responsive website.
Keep it as fresh as the shows.Motion tests, rich interactive modules and a flexible content management system let editors keep the experience current.
The work
The work
The work
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Adam Jackson · Creative Executive · Brooklyn NY