Adam Jackson · Creative Executive · Brooklyn NY
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Rebuilding the platform behind 2.5 million+ volunteer hours
Rebuilding the platform behind 2.5 million+ volunteer hours
91%
91%
employee satisfaction with the new platform
employee satisfaction with the new platform
500K+
500K+
volunteer hours logged every year
volunteer hours logged every year
50
50
countries with employees volunteering through it
countries with employees volunteering through it
My role
My role
Senior Creative Director · Led creative and design for the platform redesign
The problem
The problem
The problem
Verizon employees set out to volunteer 2.5 million hours by 2025, but the platform they used to sign up for activities and track their hours was obsolete and hard to use.
Verizon employees set out to volunteer 2.5 million hours by 2025, but the platform they used to sign up for activities and track their hours was obsolete and hard to use.
Vision
Vision
Vision
Redesign around the volunteer.Modern design and interaction models made it simple to find an activity, sign up and log hours. Stakeholders and Global Technology Services called our creative strategy review the best presentation they had seen in a long time.
Make progress visible.Employees could track their hours toward the company goal, which drove engagement and participation.
Results.91% employee satisfaction. 500K+ volunteer hours logged by employees in 50 countries. 1.5M+ page views and 89K unique visitors in year one, averaging 6+ minutes per visit. In the first month alone: 30K+ visits (+54% YoY) and 26K+ hours.
Redesign around the volunteer.Modern design and interaction models made it simple to find an activity, sign up and log hours. Stakeholders and Global Technology Services called our creative strategy review the best presentation they had seen in a long time.
Make progress visible.Employees could track their hours toward the company goal, which drove engagement and participation.
Results.91% employee satisfaction. 500K+ volunteer hours logged by employees in 50 countries. 1.5M+ page views and 89K unique visitors in year one, averaging 6+ minutes per visit. In the first month alone: 30K+ visits (+54% YoY) and 26K+ hours.
Redesign around the volunteer.Modern design and interaction models made it simple to find an activity, sign up and log hours. Stakeholders and Global Technology Services called our creative strategy review the best presentation they had seen in a long time.
Make progress visible.Employees could track their hours toward the company goal, which drove engagement and participation.
Results.91% employee satisfaction. 500K+ volunteer hours logged by employees in 50 countries. 1.5M+ page views and 89K unique visitors in year one, averaging 6+ minutes per visit. In the first month alone: 30K+ visits (+54% YoY) and 26K+ hours.
“
They’re so inspired to work on this. It’s the best presentation they have seen in a long time.”
Stakeholder review, Verizon Global Technology Services
“
They’re so inspired to work on this. It’s the best presentation they have seen in a long time.”
Stakeholder review, Verizon Global Technology Services
The work
The work
The work
Video
Video
Video
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Three ways to work together
Full-time leadership
Head of creative or executive creative director for an in-house team in New York.
Fractional and consulting
Build or fix a creative function: team design, creative automation, generative AI workflows.
Project creative direction
Freelance CD for a launch, campaign, pitch or new strategic proposition you want to bring to market. I can start fast and lead your team.
Adam Jackson · Creative Executive · Brooklyn NY