A winter running launch, concept to completion in four weeks

A choose-your-own-adventure journey through Canada’s winter running conditions, with hotspots on leading Canadian distance runners revealing the full apparel and footwear line.

The problem

Nike needed to launch its Winter Running apparel and footwear in Canada, where runners face some of the harshest conditions anywhere.

Vision

Make it a journey. A choose-your-own-adventure through Canada’s winter running conditions.
Let the runners show the product. Hotspots on leading Canadian distance runners revealed the full line-up, shot in R/GA’s digital studio.
Move fast. Concept to completion in under four weeks, including photo shoots in the mountains of Alberta and in Vancouver.

The work

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

adam@jacksonmojo.com

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